Why Your ingredients Matter
Let’s begin with a simple truth: good ingredients make good food. Despite this, most small producers never tell customers the story of these ingredients—a missed opportunity. In fact, today’s customers want to know more about their food, especially who made it and where it comes from.
The Story in Your Products
Start with the basics: your ingredients come from real places and real people: local farms, family dairies, and small apiaries. Not only that, but each supplier brings something unique to your products. Consequently, when customers discover these connections, they quickly understand why your food stands out.
Furthermore, your choices reveal your values. For instance, supporting local growers, using sustainable practices, and keeping money in the community. Ultimately, these decisions resonate with customers who care about eating better food.
Simple Ways to Share
Forget fancy marketing. Remember to be real:
- Take photos when you visit suppliers
- Update customers about what’s in season
- Show how you make your products
These small steps of sharing the story behind your ingredients helps build trust without spending big money.
Getting Through Hard Times
Inevitably, hard things happen – delays, shortages, and price jumps. Still, customers stick around when they understand what goes into your products. Because they know good ingredients cost more, they’re willing to pay for quality they trust.
Where to Start
Keep it basic:
- Write down where your ingredients come from
- Note why you picked these suppliers
- List what makes their ingredients better
Share this information bit by bit. Don’t dump it all at once.
Above all, remember this: good ingredients make your products unique. This means, when customers discover the work behind your food, they value it more. And while quality speaks for itself, initially you need to point it out.
Keep it real. Keep it simple.
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Crafted Kitchen operates as an incubator-style shared-use commercial kitchen in the Arts District of Los Angeles. We provide small food businesses with the access, tools and resources they need to take their passion from side hustle to success story. Want to turn your side hustle into a success story? Let’s talk. Schedule a call today.
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