Category: Selling

  • handle failure

    Failure: Getting Back Up When Things Go Wrong in Your Food Business Every food business hits rough patches. Maybe your new product flopped, your costs got out of hand, or your customers just aren’t buying. While failure feels awful, it can teach valuable lessons. Here’s a simple guide to bouncing back. Turn Your Problems into…

  • business owner

    First, The Hard Truth about your business Look, I know you’re doing everything in your food business yourself—the accounting, the social media, the label design, the inventory counts—on top of actually making your product. And I bet you’re exhausted. What’s Really Going On Meanwhile, when most food makers talk about outsourcing these tasks, they get…

  • relevant

    I get it. Your small food business is your baby. You’ve perfected your recipes, built your brand, and found your groove. But here’s the thing: the market doesn’t care about your comfort zone. The food industry moves fast. Standing still is the same as moving backward, and that means you’re relevance is at risk. The…

  • growth goal

    The Pressure to Expand Everyone will tell you that your food business needs to get bigger. They’ll say you should sell in more stores, make more products, and hire more people. If there’s no growth, people might think you’re doing something wrong. The Hidden Cost of Rapid Growth But here’s the truth: staying small can…

  • business

    Is It Time? You’ve been juggling your food business with everything else—work, life, sleep (when you can). It’s exciting, but it’s exhausting. Maybe the orders are piling up, or you’re daydreaming about what your business could become if you had more time. But is now the right moment to go full-time? Follow the Numbers This…

  • origin story

    After being laid off from my job in financial services, I seriously considered starting a food business. Although I had several products I wanted to make and sell, my research around LA led to a sobering realization: I was going to fail. Not because my ideas weren’t good enough, but because I couldn’t find a…

  • food business owner

    food business owner, entrepreneur or technician. Are you Stuck in the Kitchen? Let’s get real – your killer recipe launched your food business. Whether you craft artisan jam, smoke premium jerky, or blend gourmet granola, that talent got you started. But now you chain yourself to the kitchen day after day, cranking out product after…

  • food waste

    The real cost of throwing away food Let’s be honest – throwing away food is literally throwing away money. Moreover, as a small food business owner, you’ve probably watched perfectly good ingredients head straight to the dumpster, and inevitably, food waste hurts your bottom line every time. Turning waste into revenue However, what if that…

  • Helping Your Food Business Connect with the Local Community If you’re a small food business owner, you know how much every connection counts. Moreover, when it comes to loyal customers, there’s no one better than your local community. People love to support small businesses, especially those that feel like a natural part of their area’s…

  • If you’re reading this blog, you’re probably making something delicious in your home kitchen. It’s so good, people often tell you that you should start a business. You might be thinking that you really do make great dog treats (as an illustration), and you might be wondering if you should start a food business. Could…