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Starting a food business comes with big dreams. But here’s something you won’t often hear: food business success might mean earning $65,000 a year while keeping your sanity intact. It means having enough in the bank to fix that mixer when it breaks and not panicking when a big client pays two weeks late. Finding…
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investing Beyond the Kitchen Counter Making amazing granola, hot sauce, or pickles isn’t enough anymore. The hard truth is that lots of people make great food. How they connect with their customers sets successful small food businesses apart. Think about this: when someone buys your jam at a farmers’ market, are they just buying jam?…
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Ever notice how some foods just feel special? Like that raspberry jam you splurge on at the farmers’ market, even though the grocery store’s half the price. That local maker isn’t just selling jam – they’re crafting a food product experience that makes your morning feel put-together, even when you’re anything but. Let’s talk about…
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Huh? When we think about hiring, we consider the ideal skills and attributes needed for the position, right? Posting your job opening and hoping the right person will see it isn’t a good strategy. Hiring requires a marketing strategy. Marketing is all about showing shoppers how you can solve their problem better than anyone else,…
