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Failure: Getting Back Up When Things Go Wrong in Your Food Business Every food business hits rough patches. Maybe your new product flopped, your costs got out of hand, or your customers just aren’t buying. While failure feels awful, it can teach valuable lessons. Here’s a simple guide to bouncing back. Turn Your Problems into…
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First, The Hard Truth about your business Look, I know you’re doing everything in your food business yourself—the accounting, the social media, the label design, the inventory counts—on top of actually making your product. And I bet you’re exhausted. What’s Really Going On Meanwhile, when most food makers talk about outsourcing these tasks, they get…
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I get it. Your small food business is your baby. You’ve perfected your recipes, built your brand, and found your groove. But here’s the thing: the market doesn’t care about your comfort zone. The food industry moves fast. Standing still is the same as moving backward, and that means you’re relevance is at risk. The…
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it’s hard to hold yourself accountable when you’re going it alone Running a food business can feel lonely. When you’re making granola, bottling hot sauce, or packaging meal kits yourself, there’s no one there to tell you if your ideas make sense. Independence is great – it’s probably why you started your business. But being…
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Ever notice how every culture has that one comfort food that makes people feel better? Americans have mac and cheese, Japanese have ramen, and Indians have khichdi. These aren’t fancy meals—they’re the simple foods we eat when we need a mood boost. But why do these foods make us feel good? Science has some answers.…
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The Pressure to Expand Everyone will tell you that your food business needs to get bigger. They’ll say you should sell in more stores, make more products, and hire more people. If there’s no growth, people might think you’re doing something wrong. The Hidden Cost of Rapid Growth But here’s the truth: staying small can…
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I remember when I first started building Crafted Kitchen. Like every entrepreneur out there, my inbox was bursting with these “amazing opportunities” that would supposedly put us on the map. Vendor fairs came knocking, wanting big booth fees. Marketing partners pushed for huge investments. Service platforms tried grabbing massive commissions. Ring a bell? Trust me…
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After being laid off from my job in financial services, I seriously considered starting a food business. Although I had several products I wanted to make and sell, my research around LA led to a sobering realization: I was going to fail. Not because my ideas weren’t good enough, but because I couldn’t find a…
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The Real Price of Figuring Everything Out on Your Own The 2 am club. When business keeps you awake Late at night somewhere, it’s 2 AM, and a food business owner is staring at a spreadsheet, trying to make sense of numbers that won’t add up. Meanwhile, another is scrolling through pages of regulations, desperately…
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food business owner, entrepreneur or technician. Are you Stuck in the Kitchen? Let’s get real – your killer recipe launched your food business. Whether you craft artisan jam, smoke premium jerky, or blend gourmet granola, that talent got you started. But now you chain yourself to the kitchen day after day, cranking out product after…
