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You have your product idea and a plan to produce it. Let’s use hot sauce as an example. Your product is on the shelf with many other brands and different varieties within those brands. To illustrate, as a consumer, there are so many different hot sauces to choose from. You need sales. How are you…
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There’s plenty to consider when hiring your food business team. And there are plenty of easy pitfalls along the way. We’ll help you avoid the mistakes.
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What’s the difference between margins and mark-ups? Which do you use, and when? Simply stated if you’re a packaged food/taxable grocery brand, you should use margin, not mark up. Why? Because that’s what stores, and distributors and brokers and wholesale buyers use. You need to be speaking their language, because when a business analyzes their…
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Over and over, when approaching new wholesale buyers, new food businesses (and existing!) make easily correctable tactical errors. Here are the top 6 sales pitfalls: As the founder, you’re excited to get a new account. That’s understandable. Saying “yes” to accounts that are outside your region, not aligned with your known target customer, beyond your…
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This is part stream of consciousness and part strategy. Here’s a business idea that’s worth adopting. You don’t have to wait until the beginning of the year or quarter. Just start. What do you really want? The idea is the belief that heart-centered goals are more important than number centered goals. Yes, you read that…
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Fact: 72.8% of online shopping carts are abandoned Disheartening, right? Here’s the opportunity: what if you could decrease abandoned carts and boost online sales to verified buyers? First things first, celebrate! Idea: When you get your product online, optimizing and setting up the various moving parts is critical. Using back-end systems to incentivize shoppers and…
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In the ever-evolving world of Consumer-Packaged Goods (CPG), staying ahead of the curve is essential. As small brands, you might not have the huge budgets of industry giants, and that’s ok. There are strategies you can adopt so your small brand will have a big impact. Here are 5 key food trends and strategies that…
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From sourcing ingredients to accelerating sales, since the pandemic, the challenges facing small food business owners have become much larger. A specialty confection producer recently told me that if her business doesn’t make money this year, she’s done because she can earn more money working fewer hours back in corporate consulting. The producer is stocked…
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Huh? When we think about hiring, we consider the ideal skills and attributes needed for the position, right? Posting your job opening and hoping the right person will see it isn’t a good strategy. Hiring requires a marketing strategy. Marketing is all about showing shoppers how you can solve their problem better than anyone else,…
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Pitch slams are hard. It’s hard to get out there and show up. It takes grit. It takes courage. Winning a pitch slam is a skill. And still, do it. Here are some tried and true tips that work, followed by areas where there may be room for improvement, and we’ll end with a few…
