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Standing Out Without Cutting Your Price The numbers don’t look good this month. Your costs keep climbing while the supermarket down the street sells knockoffs of your products at rock-bottom prices. Your hands grip the edge of your desk as you wonder if it’s time to slash your own prices to stay alive. beyond the…
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Starting a food business comes with big dreams. But here’s something you won’t often hear: food business success might mean earning $65,000 a year while keeping your sanity intact. It means having enough in the bank to fix that mixer when it breaks and not panicking when a big client pays two weeks late. Finding…
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investing Beyond the Kitchen Counter Making amazing granola, hot sauce, or pickles isn’t enough anymore. The hard truth is that lots of people make great food. How they connect with their customers sets successful small food businesses apart. Think about this: when someone buys your jam at a farmers’ market, are they just buying jam?…
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Is It Time? You’ve been juggling your food business with everything else—work, life, sleep (when you can). It’s exciting, but it’s exhausting. Maybe the orders are piling up, or you’re daydreaming about what your business could become if you had more time. But is now the right moment to go full-time? Follow the Numbers This…
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If you’re reading this blog, you’re probably making something delicious in your home kitchen. It’s so good, people often tell you that you should start a business. You might be thinking that you really do make great dog treats (as an illustration), and you might be wondering if you should start a food business. Could…
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What’s the difference between margins and mark-ups? Which do you use, and when? Simply stated if you’re a packaged food/taxable grocery brand, you should use margin, not mark up. Why? Because that’s what stores, and distributors and brokers and wholesale buyers use. You need to be speaking their language, because when a business analyzes their…
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If it’s your goal to sell your product, in large quantities, to retailers and distributors, or if you have dreams of getting your product into the hands of more people, let’s get your product ready for wholesale. We’ve seen too many businesses enter the wholesale journey ill-prepared. Ultimately, that does more harm than good. There’s a…
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You’re ready to start your packaged food business and now you have a lot of little loose ends to tie up. Let’s talk about profit margins and pricing for profitability. It’s critical to make sure that you price your product for profitability. There are four common mistakes that packaged food business entrepreneurs make when they…
