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Drop off, ship or blind deliver? Why do buyers want samples in the first place? And, what do they wish you knew about dropping off samples? Is there a strategy for getting samples to wholesale accounts before they place the first order? Here’s the scenario: You pack up sample with sell sheet and your card…
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What’s the best way to measure success? Do you look forward at the distance between where you are and where you want to land (the gap), or do you look backwards, measuring the gains you’ve achieved since you began? When measuring success, if you’re anything like me (or most people), you measure the gap, obsessing…
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Does this sound familiar? “I have this dream of starting a food business. Of being a foodpreneur. I’ve been thinking about making my granola for people; everyone wants my granola, everybody asks me for it.” Is this a good time to start a food business? It’s spring. New You? The barriers to entry for starting…
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Wholesale buyers are busy. Don’t roll your eyes or get fussy. I know. We’re all busy. Right now, you’re saying, “It’s their job to find new products for their shelves.” Their job goes way beyond finding new products. Why it’s important NOT to be high maintenance. Buyers are less likely to work with you. To…
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If it’s your goal to sell your product, in large quantities, to retailers and distributors, or if you have dreams of getting your product into the hands of more people, let’s get your product ready for wholesale. We’ve seen too many businesses enter the wholesale journey ill-prepared. Ultimately, that does more harm than good. There’s a…
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Running a small food business involves the ability to balance your passion for your product with the pragmatism of being a business owner. At times, the need to increase prices, both wholesale and retail, is an unavoidable reality, so let’s look at some of the nuances of when and how. Step 1: Do you really…
