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I have helped hundreds of food business entrepreneurs and now I want to help you make your food business dreams a reality. Whether you want to be successful at farmer’s markets, online or store shelves, we believe Crafted Kitchen (and this blog) is your secret ingredient. We can show you how to avoid an expensive…
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Wholesalers will ask for a lot (free cases, free fills, etc.) Have you been in negotiations with a new distributor and they’re asking for a 35% margin? Working with a co-packer and they want you to commit to 15,000 cases per run and, based on your data, you know you can’t sell that many units…
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Imagine you have a shop. If you sell your products only at that shop, that’s called single-channel. But what if you sell in the shop, online, and even at markets? That’s an omni-channel marketing strategy. Omni-Channel is the advanced version of multi-channel. It’s when you sell your product in many places, and it’s all connected.…
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You’re ready to start your packaged food business and now you have a lot of little loose ends to tie up. Let’s talk about profit margins and pricing for profitability. It’s critical to make sure that you price your product for profitability. There are four common mistakes that packaged food business entrepreneurs make when they…
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In the realm of small food businesses, the “Profit First” accounting method by Mike Michalowicz presents a paradigm shift in financial management. Let’s take a look at this innovative approach and its implications for your businesses. Traditional Accounting vs. “Profit First” Method Traditionally, profit emerges after expenses are deducted from revenue. However, the “Profit First”…
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Think the naming of your business is just a “formality”? It’s not.
